Smoke like a woman
Men aren’t the only ones who smoke cigars y’know, but it certainly seems that way. Founded in 1912, this family-owned cigar brand wants to woo more women back into the game. And there’s no better way than proving the game was already theirs to begin with.
MAGAZINE TAKEOVER
We’re taking over a popular men’s cigar magazine, Cigar Aficionado, and giving it a modern twist.
This time, women are front and center.
We’ll feature women in the industry who paved their own path
While showing the power of women smoking through unexpected ads
OUT OF HOME
To promote cigars to women in the bar scene, coasters with a QR code will lead users to the nearest cigar bar.
And for those dedicated Pinterest users, strategic ads will be strewn throughout the site based on search bar descriptors
Art Director: Morgan Gillespie
Copywriter: Ruby Kenney