Peta

YOUR CRUELTY FOOTPRINT

Animals are the victims of humans’ willful ignorance and unchecked superiority complex, so we created a test to make people confront their cruelty.

Copywriters: Morgan Conley and Ruby Kenney

Art Directors: Kelsie Edwards and Michael Regan

Case Study

MORE WORK

Claussen Pickles
Disney Hits
Smithfield
Kraft Mac & Cheese
Heinz Mustard
Kraft Lunchables